What Are Casino Loyalty Programmes?

A casino loyalty programme is a reward scheme where you accumulate points that will have a value of some sort. This is offered by online casinos to the players who frequently log in and play. It is meant to encourage long-term gameplay by providing free incentives to players. The best UK casinos show appreciation to their customers by offering special VIP and loyalty programmes. 

How Do Casino Loyalty Programmes Work?

Although the programme you will find at online casinos tends to vary from one casino to another, most online casino loyalty programmes are very similar. Generally, most online casinos opt for a points-based loyalty programme, and it is usually done by automatically enrolling all new players into the programme. However, some casinos will require the players to opt-in for the programme

Players can earn points by accessing and placing bets on real money games at the best gambling apps. However, it would be best to keep in mind that some games might earn you more points than others. Interestingly, some online casinos will even go as far as offering you loyalty points anytime you deposit funds into your player account on their casino. 

Once you have collected enough points, you can then exchange them for rewards like bonus credits, free spins, cashback, or any other incentives that your casino of choice makes available. Many online casinos go a step further and employ some tiered levelling-up system to their loyalty programme. Here, all new players start at the lowest level and work their way up the ladder by earning points. 

The number of points that a player accumulates gives them a ranking, and every time a milestone is reached (level-up), they will unlock gifts, bonuses, and exclusive services. Naturally, the higher up you are on a multi-level loyalty programme, the bigger and better the bonuses, promotions, and perks you will enjoy from the programme.

Why Do Online Casinos Provide Loyalty Programmes?

Like any other industry in the world today, the online casino industry also has its fair share of competition. There is a massive list of online casinos offering their services to casino enthusiasts across the globe, with new UK online casinos popping up here and there at an increasing rate. This has led to fierce competition, and online casino operators need to make their products and services stand out from the rest to gain an edge and stay above the competition. 

Offering top-quality casino games, plenty of payment options, and superior customer service is a start, but it is not enough to keep most players interested for long. 

This is why the best iGaming sites provide a lot of incentives like welcome bonuses and promotional offers to their players. The bottom line is that most online casinos are not only interested in acquiring new players to play on their platform. 

They are also interested in keeping as many players as possible as long-term customers. And the offer targeted at keeping as many customers as possible playing at an online casino is loyalty programmes. These offers are designed to retain a casino’s most highly-valued customer by offering them many benefits that they wouldn't consider moving to another gaming site.

Loyalty Programmes vs VIP Programmes

Many online casino VIP programmes and loyalty programmes are the same. The usual VIP perks are attached to the highest-ranking loyalty levels at such online casinos. There are 2 ways to VIP Programs Guide. Some casino VIP programmes are invite-only and are not open to every player. Most casinos often outline what it takes to earn an invite to their VIP club, while others play it mysterious and only invite the players they deem most valued. 

Click below for more information on VIP programmes. Other casinos have their VIP programme open to all players, and usually, players are automatically enrolled upon making their first deposit.

Benefits of Online Casino Loyalty Programmes

Since there are usually various rewards awaiting players within loyalty programmes, the advantage of participating in an online casino loyalty programme is clear. You get freebies, juicy bonuses, and so much more. You can check out the list of some of the top benefits you can get when you opt-in for a casino that provides a loyalty programme.

  • Cashback: Cashback bonuses are among the many perks you will find with most online casino loyalty programmes. Gambling sites give players back some of their net losses with this bonus. Naturally, the higher you are on the loyalty ladder, the better the cashback percentage you will get.

  • Reload bonus: Reload bonuses are another form of bonus regularly dished out to players in casino loyalty programmes.

  • Free Spins: Who doesn’t love having free spins to play with on their favourite games? Casino operators know this, which is precisely why free spins are usually a part of the perks that casino players will enjoy with most loyalty programmes.

  • Birthday Bonus: As a part of its loyalty programme, many online casinos offer birthday bonuses to their players when their birth date comes around.

  • New level bonus: With multiple tier loyalty programmes, players will usually get a special bonus package whenever they manage to cross the threshold and move up a new level. This can be a cash bonus, free spins, cashback, reload bonus, or any other form of incentive.

  • Faster cashout: As a part of the perks of their online casino loyalty programme, many online casinos will go out of their way to offer their loyal players fast withdrawals.

Summary

You will agree that every casino enthusiast deserves something for using their funds to play games at their preferred online casino. Online casino loyalty programmes are designed to do just that as they are a fantastic way for casino enthusiasts to get rewarded as a customer. The top UK casino loyalty programmes will offer you exclusive rewards that you can’t find anywhere else.