Relax Gaming Over the Pond: Checking in on the US Adventure
Players in the UK have been lucky enough to enjoy Relax Gaming’s fun and intricate games for a while now. If you’ve visited an online casino based in the US, you might also have spotted some familiar titles. The software developer has expanded its operations to partner with legal casinos over the pond.
It’s excellent news for US players and for the game provider, which successfully launched in Canada in 2022. I’m curious to find out what this expansion means for players and the game studio itself. With that in mind, let’s explore what makes Relax Gaming so popular, how things are going, and what lies ahead.
Relax Gaming’s Top Titles
Before I look at the gaming provider's US adventure, I’m taking a moment to see what put it on the map. If Relax Gaming sounds familiar to you, but you’re not quite sure who they are, I’ve created a quick recap of some of its most famous games and features. These games will surely jog your memory; if not, this is your cue to seek them out.
Money Train 2
The second instalment in the Money Train series proved that sequels can be better than the original. If you're looking at the numbers, it certainly helps that it has an even bigger win potential than the first game, with up to 50,000x your bet up for grabs. The steampunk theme is immaculately realised through graphics, animations, and a soundtrack that I actually like.
It’s hard to say whether it’s the memorable characters, innovative features or immersive action that keeps this game up there as one of my all-time favourite slots. The combination of all three set a high benchmark for other software providers. With different actions triggering on each spin of the bonus round, no session is the same.
Great Pigsby Megaways
Another memorable theme comes together in this Megaways slot. If you prefer opulence and glamour to dirt and determination, this game is for you. The party has started, and Pigsby is your host in this medium volatility slot that focuses on the good times.
The decadent setting and the sophisticated purple and gold colour scheme with Art Deco styling are what drew me in. I also love the free spins round, where low-value symbols can be replaced with high-paying ones. With the American Dream feature that adds Pigsby symbols to the reels, this slot is likely to be a hit on the other side of the Atlantic, too.
Dream Drop Feature
In 2022, the studio launched Dream Drop Jackpots. If you like games from the provider, I recommend seeking out one of the many titles connected to this progressive prize pot. Since there are Rapid, Midi, Maxi, Major, and Mega jackpots, I like that you can win a little or a lot and at a reasonably high frequency. Look out for Hercules Unleashed and Templar Tumble Dream Drop.
Relax Gaming US Launch
A move to the US is big for many reasons. If a provider can partner with an established casino and meet the regulatory requirements, then they have a large potential audience waiting for them. Relax Gaming did just that in 2023 by launching in New Jersey with BetMGM.
While there are only a handful of states that allow online casinos, the market is an attractive one that’s expected to grow. While many Americans are used to in-person gambling experiences, industry experts think that online casino gambling is the future. With its US launch, this provider is perfectly positioned to make the most of that.
RLX Gaming
The move has required a few adjustments, including some rebranding. In the US, the game provider is known as RLX Gaming. However, with just a few tweaks, online casinos in the US are offering the top Relax Gaming titles that you know and love. I envy the NJ players who get to discover the Money Train series for the first time!
US Reception and Expansion
It’s fair to say that the New Jersey launch has been a hit. If a provider knows how to enter new markets and has quality content, then success will follow. Starting in Ontario and building the brand with new audiences isn’t easy, but Relax Gaming has learned valuable lessons and applied them to each new challenge.
Success in NJ has led to expansion in Pennsylvania with BetMGM. RLX Gaming’s content got an even bigger US audience in 2024, proving that the adventure has had plenty of highs and is still ongoing. While the legalisation of online casinos in the US has been relatively slow compared to sports betting, there’s still room for growth.
What Next for This Software Developer?
With multiple audiences to consider, I’m sure that Relax Gaming will keep expanding and innovating. It’s excellent news for players across the globe, as the provider is thinking more about how to connect with its audience. I’m sure we’ll see new partnerships and launches for other types of casino games in the near future.
Fact-checked by Julia Attard
Senior Author & Online Casino Expert