The Relax Gaming Adventure in the US: Where Are We Now?

How It All Began

Relax Gaming was founded by two individuals, Patrik Österåker and Jani Tekoniemi in 2010. Initially, the game developer giants we know them as now only focused on providing poker solutions to online operators. The company decided to diversify and add to its product portfolio in 2014 by branching out into online casino game development. This was a large shift and marked a significant expansion for Relax Gaming, allowing it to cater to a broader audience within the iGaming industry.

In subsequent years, Relax Gaming has continued to innovate and grow its presence in the market. The company forged strategic partnerships with various operators and platform providers, expanding its reach and distribution network. Relax Gaming now has a large list of titles under them of more than a thousand casino games, and its portfolio is only rapidly increasing.

Relax Gaming’s US Expansion

Relax Gaming actively targeted the American market following the legalization of online gambling in several states. In 2019, the company obtained a license from the New Jersey Division of Gaming Enforcement (NJDGE), to ensure compliance with local laws and regulations, enabling it to offer its products to operators in the state. This marked a significant milestone for Relax Gaming, as it gained entry into one of the largest and most lucrative iGaming markets in the world and marked its entrance into the market in the United States.

It wasn’t easy for Relax Gaming to enter the US market. The game developer had to make certain provisions and adaptations to cater to the US market regulations. 

• The company implemented strict compliance measures to ensure that its games meet the regulatory requirements of each state jurisdiction in the USA, including the implementation of “Responsible Gaming” features and age verification measures.

• Relax Gaming collaborates with local operators and platform providers in the USA to distribute its games effectively to players in regulated states, leveraging the expertise and market knowledge of established operators.

• The company also develops and customizes its game content specifically for the USA market, considering local preferences, themes, and regulations to provide players with a diverse range of games tailored to their tastes.

• Relax Gaming seamlessly integrated its platform and games with the systems of licensed operators in the USA market. This enabled operators to easily incorporate Relax Gaming's content into their platforms for a smooth and enjoyable gaming experience.

Since then, Relax Gaming has steadily expanded its footprint in the USA, securing partnerships with key operators and launching its portfolio of games in regulated states. With more states legalizing gambling, currently, players can find Reax Gaming’s titles in all the states where gambling has been legalized: Pennsylvania, New Jersey, Michigan, West Virginia, and Delaware. The company demonstrates a commitment to compliance and responsible gaming practices, ensuring that its products meet the strict regulatory requirements of each jurisdiction.

What Does Relax Gaming Have In Store For The Future 

As of 2024, Relax Gaming continues to strengthen its position in the iGaming industry, both in the USA and globally. The company remains dedicated to innovation, quality, and player satisfaction as it develops and distributes high-quality gaming content to operators and players worldwide.